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卡尔·达斯特曼 (Karl Dustman) - 我的打击乐人生(精装版)

卡尔·达斯特曼 (Karl Dustman) - 我的打击乐人生(精装版)

SKU: 1155284
常规价格 $94.95
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这本由卡尔·达斯特曼(Karl Dustman)所著的回忆录详述了他辉煌的音乐行业生涯。达斯特曼的职业生涯始于音乐零售业,随后成为 IBM 的销售预测员。这为他打开了通往路德维希鼓公司(Ludwig Drum Company)高管职位的大门,他在那里的市场营销和教育部门工作了 11 年。此后,他在 Gretsch、Hohner-Sonor-Sabian、Pearl 和 Sonor 等公司担任高管,使卡尔对 20 世纪 70 年代至 80 年代、90 年代及现今的打击乐行业有了深刻的见解,他在此书中对此进行了详尽的分享。

卡尔随后开始独立从事营销顾问工作,不仅与众多音乐行业客户合作,还为其他企业提供服务,进一步拓展了他的技能组合。

在此过程中,卡尔撰写了大量文章以分享他在打击乐营销方面的专长;其中许多文章被收录在本书的附录中。书中还包含了路德维希和 Gretsch 鼓公司的简史,以及对过去十九年来打击乐营销委员会(Percussion Marketing Council)内部运作的深入观察。在过去五十年中,几乎所有在打击乐行业工作过的人都曾与卡尔·达斯特曼有过交集。

本书经过精心撰写,旨在为一段跨越五十五年至今仍在延续的职业生涯提供见解和细节。

全书九个章节中包含了海量的照片、内部文件、各类营销、销售及产品推广发布材料的示例,以及大型贸易展会的展示资料。书中的个人故事和难忘时刻展现了一个不断变化的行业,其中充满了产品、人物、公司合并、品牌收购,以及在五十年的职业发展中对未来的个人不确定性。

本书也可作为一本“行业教科书”,展示了行业在零售、批发分销和制造环境及工作场所方面的巨大差异。这段旅程不仅限于打击乐,还包括了他在声学和数码钢琴、电吉他、木吉他、古典吉他甚至扩声设备方面的直接经验。

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