{"product_id":"marketing-beyond-your-front-door","title":"Marketing Beyond Your Front Door","description":"The best of Bob Popyk's columns from \u003ci\u003eThe Music Trades\u003c\/i\u003e magazine from 2000-2008!\u003cbr\u003e\u003cbr\u003eIt's one thing to just wait for the next customer to walk through the door. It's another thing to market \u003ci\u003ebeyond\u003c\/i\u003e yourfront door! That's been the topic of most of Popyk's columns in \u003ci\u003eThe  Music Trades\u003c\/i\u003e during recent years. This compilation offers practical tips on: The Right Plan for Increasing Revenue; Going Where Your Competition Is Not; Speaking the Customer's Language; No More Slow Days; Getting Your Name out There; The Human Side of Selling; and How to Act Big, Even If You're Small.","brand":"Encore Music","offers":[{"title":"Default Title","offer_id":40880661987387,"sku":"332816","price":33.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9275\/6027\/products\/332816.jpg?v=1665864179","url":"https:\/\/www.music2u.com.au\/products\/marketing-beyond-your-front-door","provider":"Music2u.com.au","version":"1.0","type":"link"}